易贸SOHO

在外贸业务拓展中，寄样品是建立客户信任、促成订单的关键环节，而一封优质的寄样品邮件则是开启合作的 “敲门砖”。它不仅需要清晰传递样品信息，更要展现专业与诚意，吸引客户的关注。那么，如何撰写一封高效的外贸寄样品邮件呢？

一、邮件主题：简短有力，直击重点

邮件主题是客户接收信息的第一印象，需用简洁的文字点明核心，激发客户打开邮件的兴趣。避免使用模糊表述，应让客户迅速知晓邮件与样品相关。

• 基础明确型：直接说明样品及用途，如 “Sample of [Product Name] for Your Reference”（[产品名称] 样品供您参考），简单直接，让客户一目了然。

• 突出优势型：加入产品亮点，吸引客户眼球，例如 “New Arrival! Free Sample of High - performance [Product Name]”（新品上市！高性能 [产品名称] 免费样品），利用 “新品”“免费” 等关键词提升吸引力。

• 贴合需求型：结合与客户前期沟通，体现针对性，如 “Re: Your Inquiry - Sample of Customized [Product Name]”（回复您的询价 - 定制 [产品名称] 样品），让客户感受到被重视。

二、邮件开头：礼貌亲切，拉近距离

开头的问候需根据与客户的熟悉程度和文化背景选择合适方式，展现尊重与友好。

• 初次接触：采用正式礼貌的问候，如 “Dear [Mr./Ms. + Last Name],”，接着说明获取客户信息的途径，如 “Hope this email finds you well. I came across your company while researching potential partners in the [Industry] sector...”（希望您一切顺利。我在调研 [行业] 领域潜在合作伙伴时了解到贵公司……）

• 已有沟通：可适当亲切，如 “Hi [First Name],”，回顾之前交流，例如 “Thank you for your interest in our [Product Name] during our last conversation...”（感谢您在上次沟通中对我们 [产品名称] 的关注……）

三、邮件正文：逻辑清晰，重点突出

（一）阐明寄样缘由

清晰说明寄送样品的目的，让客户明白样品对其业务的价值。

• 推广新品：“We are excited to launch our latest [Product Name], which features [Unique Features]. To help you evaluate its quality and performance, we would like to send you a complimentary sample.”（我们很高兴推出最新的 [产品名称]，它具备 [独特特点]。为便于您评估其质量与性能，我们将免费寄送一份样品。）

• 回应需求：“As per our discussion, we are sending you samples of [Product Name] for your review. We believe these samples will meet your specific requirements.”（根据我们的沟通，现向您寄送 [产品名称] 样品供您审阅。我们相信这些样品能满足您的特定需求。）

（二）介绍样品详情

详细说明样品的规格、型号、数量、特性等信息，让客户全面了解样品。

“Enclosed in this shipment are [Quantity] samples of our [Product Name], Model [Model Number]. Each sample comes with a user manual that provides detailed instructions. The samples are made from high - grade [Materials] and have a [Size/Weight].”（本次寄送 [数量] 份 [产品名称] 样品，型号为 [型号]。每份样品均附带详细使用手册。样品采用高品质 [材料] 制成，尺寸 / 重量为 [具体尺寸 / 重量]。）

（三）告知寄送信息

明确样品的寄送方式、追踪单号及预计送达时间，方便客户接收。

“We have shipped the samples via [Shipping Company], and the tracking number is [Tracking Number]. The estimated delivery time is [Number of Days] working days. You can track the shipment on the [Shipping Company] website.”（我们已通过 [物流公司] 寄出样品，追踪单号为 [追踪单号]。预计 [天数] 个工作日送达。您可在 [物流公司] 官网查询物流进度。）

（四）表达合作期望

结尾处再次表达合作意愿，引导客户下一步行动。

“We look forward to hearing your feedback on the samples. If you have any questions or need further details, please don't hesitate to contact me. We are confident that our products can bring value to your business and hope to establish a long - term partnership.”（我们期待收到您对样品的反馈。如有任何疑问或需要更多信息，请随时与我联系。我们相信我们的产品能为贵公司带来价值，希望建立长期合作关系。）

四、邮件结尾：专业完整，方便联系

使用正式结束语，如 “Sincerely,”“Best regards,” 等，随后附上姓名、职位、公司名称、联系方式（电话、邮箱、网址等），便于客户随时沟通。

Best regards,

[Your Full Name]

[Your Position]

[Company Name]

Phone: [Your Phone Number]

Email: [Your Email Address]

Website: [Company Website]

五、撰写注意事项

1. 简洁明了：避免冗长复杂的句子和段落，用简洁语言表达核心内容，确保客户快速获取关键信息。

1. 仔细校对：发送前认真检查邮件，确保语法、拼写正确，产品信息和联系方式准确无误，避免因小失误影响专业形象。

1. 文化适配：根据客户所在国家或地区的文化习俗、商务习惯调整邮件风格和表述，尊重文化差异，提高邮件接受度。

1. 及时跟进：在样品预计到达后的 1 - 2 天，主动联系客户，询问是否收到样品及反馈意见，推动合作进程。

以下是一个完整的外贸寄样品邮件模板，供参考：

Subject: Free Sample of Innovative [Product Name] for Your Evaluation

Dear Ms. Johnson,

Hope you're doing well. I'm reaching out to introduce our latest [Product Name], a revolutionary solution in the [Industry] field.

This [Product Name] offers [Key Benefits], such as [Specific Features]. To give you a firsthand experience of its excellence, we would like to send you a free sample.

We've shipped the sample via FedEx, and the tracking number is 123456789. It's expected to arrive within 3 - 5 working days. You can track its progress on the FedEx website.

Enclosed with the sample is a detailed product catalog. We're eager to hear your thoughts on the sample. If you have any questions or need more information, feel free to contact me at [Your Phone Number] or [Your Email Address].

We're confident that our [Product Name] can meet your market needs and look forward to the opportunity to work with you.

Best regards,

[Your Full Name]

Sales Representative

[Company Name]

Phone: [Your Phone Number]

Email: [Your Email Address]

Website: [Company Website]

掌握这些撰写要点和技巧，就能打造出专业、高效的外贸寄样品邮件，提高样品寄送成功率，为业务合作奠定坚实基础。

易贸小助/易贸SOHO/SOHO之家